The headless Salesforce app for audience monetization

Turn audiences into revenue. From Slack.

Data4orce is a headless Salesforce app built on Data 360 and Agentforce. It scores, segments, and activates your audiences as a headless service — consumed natively in Slack, with no UI to deploy.

See how it works Explore the product
See how it works · Headless in action

From insight to revenue, in Slack.

A two-minute walkthrough of the headless pattern in motion — Engage scoring inside Salesforce, Workspace queries inside Slack, one-click activation, no front-end to deploy. Narrated by the team that built it.

01 Scoring on Salesforce Data 360
02 Asking Workspace in Slack
03 Activating to advertisers
The headless shift · TDX 26

A headless Salesforce app.
Salesforce-native intelligence,
Slack-native consumption.

At TDX 26, Salesforce formalized the headless app pattern — intelligence that lives inside the platform, surfaces that live where users already work. Data4orce is built for it. Engage runs as a headless service on Data 360 and Agentforce; Workspace consumes it as an AI Assistant in Slack. No portal to deploy, no separate UI to maintain — your Data 360 investment producing revenue in the surface your teams are already in.

Engine · Salesforce
Where the intelligence lives
Calculated insights, identity, governance, permissions — all where your data already is.
01 Salesforce Data 360
02 Agentforce
03 Calculated Insights · DMOs
Interface · Slack
Where the user lives
Agentic intelligence delivered as an AI Assistant in Slack's Agents & AI Apps surface.
01 Workspace · AI Assistant
02 Natural language queries
03 Scoped to user permissions
The product · Headless engine + Slack interface

One headless engine.
One interface.

Engage is the headless audience intelligence engine, running on Salesforce Data 360. Workspace is the agentic interface, running in Slack. Together: a fully headless path from insight to revenue, no Salesforce login required.

A · The engine

Engage

Audience intelligence and scoring built on Salesforce Data 360 Calculated Insights. Launch verticals: media publishers and retail media networks. Configurable for any vertical.

  • Vertical scoring models on Data 360 Calculated Insights — recency, depth, monetization fit.
  • Audience segmentation tied to advertiser packages and activation windows, refreshed in real time.
  • Configurable for any vertical via Custom Metadata Types — no rebuild, no professional services lock-in.
Launch verticals · Media publishers · Retail media networks
Audience scoring · Q2 24
Revenue fit Reach Recency
Loyalty Tier 1RMN · CPG 94/100
1.27M reach $4.82M Q2 fcst activation-ready
Sports PremiumPublisher · Auto 88/100
842K reach $2.91M Q2 fcst activation-ready
In-Market · StreamingPublisher · DTC 71/100
318K reach $0.96M Q2 fcst refresh due
Holiday GiftersRMN · Retail 63/100
2.04M reach $1.41M Q2 fcst seasonal
12 models
Vertical-tuned
~6 min
Refresh window
0 code
Custom metadata
# revenue-ops
Workspace · AI Assistant
JC
Jess Chen · CRO 11:42
@Workspace What's my Loyalty Tier 1 audience worth this quarter?
D4
Workspace Engage · Data 360 11:42
Loyalty Tier 1 — current quarter projection, scoped to your CRO permissions:
Forecast revenue $4.82M ▲ 18%
Activation-ready reach 1.27M
Top advertiser fit Nike · Hyundai · Target
Last refresh 6m ago
Scoped to your Salesforce permissions · org: Apex Media
↳ Which audiences are activation-ready for our top three advertisers?
↳ Push the Sports Premium segment to our brand partner.
B · The interface

Workspace

Agentic intelligence in Slack. Users ask natural-language questions; Workspace answers using their Salesforce permissions and their org's data — no Salesforce UI required.

  • Natural-language audience monetization queries — pricing, packaging, activation readiness.
  • Permission-scoped responses: every answer respects the asker's Salesforce role and data access.
  • Activation actions: push segments to brand partners and advertiser packages, from the same thread.
Delivered as an AI Assistant · Slack Agents & AI Apps surface
The foundation

Built on Salesforce Data 360, Agentforce, and the Slack agent surface.

Data4orce is built by an ISV with deep Salesforce ad tech and mar tech experience, designed for enterprises that monetize first-party audiences. We've shipped Data Cloud and audience-activation work for media publishers and retail media networks at the scale these motions actually run — and we're building headless-first, the way Salesforce told the ecosystem to build at TDX 26.

Because Engage is headless, there's no separate front-end to govern. Engage and Workspace inherit the Salesforce platform's identity, governance, and security model — so the path from prototype to production is the path your security team already approved.

See how it works Talk to the team
Salesforce Data 360
Calculated Insights · Identity
Agentforce
Topic · Action · Reasoning
Slack agent surface
Agents & AI Apps · AI Assistant
Salesforce identity model
Permissions inherited · row-level scoping